M-Commerce is on the Rise: Are You Prepared?

Mobile phones have become a necessity, and in most cases, an appendage, as 6.6 billion people use them daily to check messages, browse sites, watch videos, catch up with friends, and most recently, make more and more purchases. 

Mobile purchasing has become so popular almost half of all Cyber 5 sales were made on mobile, and it is only expected to grow over the next few years. Insider Intelligence forecasts that U.S. m-commerce will nearly double its share of total retail sales between 2020 and 2025.

Paired with a rise in e-commerce sales, m-commcerce has nowhere to go but up. Is your mobile setup optimized? As an Amazon brand or seller, it’s time to start capitalizing on m-commerce.

Continue reading to learn more about m-commerce, what online marketplaces are doing to keep pace with the rise of mobile purchases, and what you can do to avoid being left behind.

Advantages to M-Commerce

Consumers make e-commerce their first destination because it provides the flexibility, convenience, and speed that they now come to expect. Half of U.S. adults shop online at least once a week, and 16% do so on a daily basis. 

As online shopping has become more popular for consumers, consequently shopping also moved to mobile. You can thank the variety of technological advances that make it even easier to shop on a mobile device, such as the ability to view a product in a space before purchasing, 360 view options, and flexible payment options like Buy Now, Pay Later. 

Following the growth of m-commerce, shoppers have been exploring new ways to find brands and products. Customers are now finding new products and brands through reviews on mobile sites like Amazon, livestreams on Twitch, and on social media sites like TikTok, from large influencers with millions of followers to smaller accounts with only a few hundred views.

Features You Need to Include in Your M-Commerce Strategy to Stay Competitive

1. Optimized Social

Social commerce is a big part of the success of m-commerce and should be utilized by sellers on Amazon whether or not they have their own social media profiles. 

But how can you optimize social without your own account? Amazon brands and sellers have learned how to begin utilizing social to bring more shoppers onto their listing through the use of influencers, including Amazon’s formal influencer program, one of the largest affiliate marketing programs. 

Influencers will talk about and post about your products or brand with an affiliate link that goes to a personal storefront that links directly to your product on Amazon to better compete with new features that Facebook and Pinterest have introduced, like the “buy button,” allowing consumers to make purchases without even leaving the platform. 

Amazon is also using livestreams to imitate other social platforms to bring in sales. According to Feedvisor data, 37% of consumers have made purchases after seeing Amazon influencers talk about or recommend them.

As app usage grows across social media sites, it will contribute significantly to sales growth, especially for Millennials and Gen Zers with huge spending potential. Read our newest Consumer Behavior Report to find out strategies you can take to reach the Gen Z audience and adapt to recent social commerce trends.

Read the 2022 Consumer Behavior Report