Enterprise Health Care Seller Experiences 57% Increase in Profit Margins
“Feedvisor has been extremely beneficial for our margins and overall profitability.”
Maziar
Enterprise Healthcare Seller
Introduction
This company was founded in 2013, focusing on the distribution of durable medical equipment to small and mid-sized medical office suppliers and independent pharmacies. As a result of health care reform, the competitive landscape became extremely demanding and the company looked for new products and sales channels to diversify to.
In mid-2014, they expanded to Amazon for supplemental income and have since integrated e-commerce into their operation. The company’s catalog has expanded and their primary products are pharmacy items such as over-the-counter medicine and health and beauty products. Amazon is becoming a larger portion of their business every year.
Challenge
Finding the Right Solution for Business Automation and Growth
Initially, this seller started out small on Amazon, selling on the marketplace as an additional source of income. However, once they hit their stride and their sales started to grow, repricing their 500+ SKU portfolio manually became immensely time-consuming and hard to manage.
They knew that the next step to streamlining their Amazon operation was finding the right platform that would automate their repricing efforts and help drive profitability at the same time. With the business intelligence analytics from Feedvisor at their fingertips, they would not only be able to omit human error and save time, but focus on optimizing other areas of their business and achieving their business goals.
Solution
Real-Time Repricing and Business Intelligence in One Place
- When comparing February-May 2018 to the previous four months, this seller’s profits increased by 26% and margins by 57%.
- For their top ten best-selling items, they were able to charge a higher price than their competitors while either maintaining or dominating the Buy Box.
- In addition to the powerful results above, they also experienced an increase in ordered items across their catalog with Feedvisor.
Conclusion
Enterprise Seller Receives Ongoing Marketplace Optimization With Feedvisor
Given that the company sells strictly on Amazon and in the B2B wholesale market, they will continue to focus on strengthening their Amazon operation and optimizing their marketplace strategy. They understand the power of Feedvisor’s AI-fueled algorithms and look forward to leveraging the data provided to them in the dashboards to increase business performance and profitability as they scale.