Multimillion-Dollar Sports and Fitness Brand Optimizes Amazon Presence With Marketplace Intelligence

Solution: Client Leverages AI-Powered Technology to Clean up Seller Footprint

Feedvisor’s marketplace intelligence is powered by one of the largest transactional databases and — combined with our AI-driven technology, machine-learning models, and deep understanding of the Amazon marketplace — helps brands manage their presence more holistically. Utilizing our robust marketplace intelligence suite, the managed services team analyzed the client’s third-party (3P) footprint across their seller network. On an ongoing basis, the team flagged and reported unauthorized 3P sellers that appeared in the client’s market sphere using sophisticated technology, and proactively assisted in removing them. Feedvisor’s reporting looked at not only the variables that impact lost Buy Box, but also the client’s performance on a category, seller, and ASIN level to identify the areas that are leading to the loss of market share such as pricing, seller rating, and inventory health.  Through continuous, AI-driven monitoring of all sellers competing on each ASIN in the client’s catalog, our team identified each seller’s unique distribution status as authorized or unauthorized and pinpointed content, pricing, and listings that were non-compliant to the client’s — and Amazon’s — standards.  Upon identifying unauthorized sellers and detecting counterfeit activity, we sent policing alerts to flag new unauthorized entrants to the market and worked to clean up their marketplace presence and ensure they were enrolled in Amazon’s Brand Registry.