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Multi-Channel Fulfillment

Multi-Channel Fulfillment is the method by which sellers can sell items through various sales channels and have Amazon handle the packaging and shipping aspects for them. Any items that are stored at an Amazon fulfillment center can be sold through this process assuming that fulfillment center is subject to this service.

Multi-Channel Fulfillment vs. Fulfillment by Amazon

Multi-Channel Fulfillment should not be confused with Fulfillment By Amazon (FBA) services, though both appear to have similar results, as these are two entirely separate options that a seller can choose from.

  • Fulfillment By Amazon is a service that lets sellers store their merchandise in an Amazon fulfillment center, and gives Amazon the responsibilities of packaging, shipping and maintaining these orders.
  • Multi-Channel Fulfillment orders are also handled in this same way, but the difference lies in the initial stages of the purchase.

Fulfillment by Amazon orders are made by buyers on the Amazon Marketplace, while Multi-Channel Fulfillment orders are placed on third-party websites not connected to Amazon. This is the major and important differentiator that separates the two services.

Working Within Multi-Channel Fulfillment

Multi-Channel Fulfillment is a convenient option for sellers who already have their own active websites because it allows them to utilize the expedience, experience and corporate level business dealings of Amazon to store and ship products all over the world. This service is available for both individual orders and for bulk listings.

In order to take advantage of the Multi-Channel Fulfillment services, the seller must have a Fulfillment by Amazon account. When a Multi-Channel Fulfillment order is processed, the order will be billed to the credit card attached to the seller’s Amazon account. Alternatively, the amount can be subtracted from the total funds being transferred if there are any such funds at the time of the transactions.

Professional seller account holders can also use the Multi-Channel Fulfillment service without any Amazon listings involvement. This is done in the following manner:

  1. Create a listing on Amazon.
  2. Signify the selling date for a few weeks after the current date, and select Fulfilled by Amazon. The seller should select a date that is far enough in the future to allow for the items to be shipped and registered at an Amazon fulfillment center.
  3. Once the seller’s inventory is received at the fulfillment center, those items will be solely under the Multi-Channel Fulfillment umbrella. This means that, while the seller is utilizing the Amazon services for storing, packaging, shipping, and cataloging merchandise, the items will not actually appear on the Amazon website. Instead these items will only be seen on the third party site owned by the seller.

Fulfilling Orders with Multi-Channel Fulfillment

When an order is placed through the alternate sales channel, the seller must use a web form in order to inform Amazon of the arrangement.

  1. Go to the All Inventory option of the Seller Account page.
  2. Choose the Create Fulfillment Order link.
  3. Upload all the relevant transaction information that Amazon will need in order to fulfill the order. Information that is necessary includes shipping address, shipping method and option, and any other prominent details. If the seller wishes to use the beta customizable packing slip, this information should also be provided (see below for more details in regards to the personalized packing slip service that Amazon provides).
  4. This is also the location where the seller can upload bulk orders, that is, orders consisting of multiple items, and where the seller can upload a flat file.

Shipping Through Multi-Channel Fulfillment

The shipping process is almost completely subject to the buyer’s preferences and not the seller’s. In other words, Multi-Channel Fulfillment provides three shipping options for the buyer to choose from, and the seller merely passes the chosen information along to Amazon for fulfillment. The three options are:

  • Standard shipping, which can take up to a week for delivery because there is a one-day processing time and a three- to five-day shipping leeway.
  • Two-day shipping.
  • Next-day shipping.

Note: Shipping address cannot be changed after the order has already left the fulfillment center. If the buyer has provided incorrect information, it will have to be dealt with personally between the buyer and the seller.

While the shipping method is solely within the parameters of the buyer, the shipping aspect that the seller is involved in is the packing slip. Sellers have the option of sending individualized branded packing slips to each of their customers at the time of purchase. This beta service is meant to help businesses personalize orders to increase exposure. The name of the company, as well as a small informational section, can be added to the packing slip also. Once again, this is to give these Multi-Channel Fulfillment orders a more personalized appearance than the standard Amazon shipments.

Multi-Channel Fulfillment Returns

While all of the shipping and packaging is done by Amazon for a Multi-Channel Fulfillment order, all returns are handled by the seller. It is up to the seller’s discretion whether or not to honor a return, assuming all conditions and terms have been followed and met according to Amazon standards and the Participation Agreement, and within the seller’s responsibility to process these claims accordingly.

Canceling Multi-Channel Fulfillment Orders

A Multi-Channel Fulfillment order can only be cancelled within the first 15 minutes after it has been placed, while the status of the order is in the Planning stages. After this, Amazon reserves the right to decline a cancelation.

To cancel an order:

  1. Go to the Manage Orders section of the Seller Account page. Here, the seller will find the specific order in question.
  2. From there, the Order ID link can be clicked on to find the Multi-channel fulfillment Order information.
  3. Click on the Cancel This Order button to retract the order.

Canceling an order for an item that is out of stock is handled differently. If an order cannot be fulfilled because it is not in stock, the status will be labeled as Unfulfillable. The order will stay that way until the item has been restocked, at which point a new order can be placed and will be fulfilled accordingly.

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