Amazon Buy Box Software – What Tools Will Help You Win?
Amazon’s highly sought after Buy Box is the most attractive piece of online marketplace real estate. Aiming to win this center stage position can sometimes pose a bit of a challenge, but there are multiple forms of Amazon Buy Box software that can help sellers succeed.
Good feedback is a very important factor in winning the Buy Box, and the more recent the feedback, the greater its impact. For this reason, it’s important for sellers to always strive for quality customer service, prompt resolution to any issues, and professionalism.
Trying to encourage your customers to give you feedback about their buying experience at all is difficult. The vast majority of customers simply don’t take the time to do it.
FeedbackGenius and FeedbackFive are two tools that aid sellers in the feedback process. They send automatic and customized reminders to customers and allow for monitoring of negative feedback. This saves the seller time, avoids unnecessary hassle, and hopefully improves all of the feedback-related customer metrics.
Changing the price of a product is the quickest and easiest way to win the Buy Box. While lowering the total price will almost always help the seller increase his chances of being “noticed,” it’s not always the smartest approach. Even if he does win, he’ll be sacrificing profits.
Feedvisor is a repricing and business intelligence tool that enables sellers to win the Buy Box and optimize their profit margins simultaneously. Using a complex and multi-faceted algorithm that takes into account all market conditions — involving the seller, the competition, and Amazon themselves — Feedvisor finds the pricing “sweet spot” that is right for each individual seller.
Shipping time has a high impact on the Buy Box, and is even more crucial for time-sensitive products and perishable goods. Delivering your products promptly and efficiently is therefore crucial to online business success.
Whether you use FBA or fulfill your items yourself, there are companies out there who can help you optimize the shipping process.
ShipWorks connects to your seller account and downloads each order. It then creates shipping labels, processes invoices, manages customer tracking information, and updates the online status of each order. ShipStation is a similar company, enabling sellers to create personalized packing slips as well as branded labels.