Resources - Playbooks

Toolkit: How to Launch New Products on Amazon

By Catie Grasso May 23, 2019
Toolkit: How to Launch New Products on Amazon

65% of Amazon sellers stated that their top business goal for 2019 is to expand their existing product line.

Given this information, Feedvisor’s team of Amazon experts compiled detailed recommendations in a useful toolkit for you to reference as you are launching new products on Amazon. From identifying and sourcing products that align with your business goals, creating engaging content and high-quality images, experimenting with product bundling, and evolving your advertising strategy, there are several pressing factors to consider when diversifying your catalog.

Launching a new product involves many precise steps, but it is the actions you take from there to drive discoverability and additional exposure to those products that will fuel the flywheel and generate conversions and incremental growth. In this practical toolkit, we share strategies to help you prepare for a seamless product launch that will drive velocity of sale from the onset. 

Catie Grasso
About the Author

Catie Grasso is a marketing content writer for Feedvisor. Previously a B2B product marketing specialist, she enjoys running, trying new restaurants, and planning her next trip overseas.

What’s Inside the Toolkit?

  • Key considerations to keep in mind when scouting for potential new ASINs
  • Recommended best practices regarding content and image optimization
  • Ways to maximize success with bundling, according to Amazon’s TOS
  • Strategic tactics for advertising during a new product launch

By expanding your catalog, you are making your Amazon business more competitive by offering more items. With the proper technology, you can leverage demand forecasting to garner if potential demand exists for a product. As you begin to see success across your existing product set, you should consider launching new products on Amazon to get in front of relevant customers, promote your brand and value proposition, and diversify your offering.

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