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How Pulling a Category Listing Report Can Help Increase Your Sales
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Of all the Amazon seller reports, the category listing report is one of the most valuable and underutilized reports available. This report shows you what, if any, non-compliant information you may have added to your product listings, as well as any non-compliant information someone else may have added, either mistakenly or with malicious intent.
Category listing reports are a crucial tool for Amazon sellers and can help increase sales. However, most Amazon merchants don’t even know that this report is available, how to access it on Amazon Seller Central, and how to use it for their Amazon selling success.
What is a Category Listing Report on Amazon?
A category listing report is a report of all of the ASINs in your Amazon catalog as they currently live in Amazon’s system. This report allows you to download a file of all that information in your listings, and you can also use it as a flat file to make changes to your listings.
Once you’ve downloaded the Amazon category listing report, and you want to make edits to your listings, you only have to change the fields that you’re trying to edit, then upload that file into Amazon’s system. This saves a ton of time, as it’s an alternative to making manual changes to each listing separately.
What is an Amazon Category Listing Report Used For?
Looking at a category listing report is an effective way of reviewing all of your Amazon listings at a glance, in one convenient file, and immediately identifying any potential issues, like non-compliance and abuse.
One example of a specific problem you’d be able to spot on a category listing report is if someone added keywords to a listing’s backend, causing that ASIN to be flagged as, say, a pesticide or as a drug.
Whether it is for identifying a technical issue, an abuse issue, or a compliance issue, a category listing report has become an Amazon seller necessity. The report also serves as a record that you can show Amazon Seller Support when reporting such problems.
For instance, when communicating with Amazon Seller Support about an ASIN that is restricted for misinformation on its product detail page or flagged for another reason, if you make that change through your Seller Central account, it may look like it has gone through on your end. But when Amazon’s compliance team looks at it on their end, it may not show as having gone through. In this case, your category listing report shows you what Amazon is seeing in their catalog, which is helpful in these circumstances.
The category listing report has become a terrific tool for Amazon sellers to make changes and confirm that those changes are being done correctly and pushed through Amazon’s system.
How an Amazon Category Listing Report Can Help Increase Sales
Many successful sellers on Amazon use the category listing report as a tool to ensure there are no disruptions to their sales. If one ASIN is suppressed or suspended, for whatever reason, it could mean days, weeks, or months of missed sales and lost revenue.
Regularly checking the category listing report against your product uploads helps ensure that others have not added any incorrect information to your Amazon listings.
Remember, sellers don’t own their product detail pages; Amazon is the owner. Therefore, in many cases, anyone can make changes to your brand’s product detail pages, and Amazon will hold you responsible for that content, regardless of whether you’re the one that made that change or not.
That is why having a procedure in place to check your listings for others’ contributions is a crucial step in protecting your Amazon Seller account and your ASINs from potentially being suspended.
Routinely checking your Amazon category listing report is not only considered a best practice for listing management, but it also helps you identify potential issues with your listings and prevent any disruptions to your Amazon business.
Still have questions or need help in maximizing your Amazon sales? Contact Feedvisor for proven strategies in navigating your Amazon business growth.