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Amazon Feature: Amazon Manage Your Experiments
Tips & Ideas for Using Amazon Listing Testing
The best part of this Amazon testing environment is that your experiments do not impact your search rankings, giving you confidence when conducting an experiment. Not sure how to start experimenting? We’ve included four ideas and tips to get you started on Amazon Manage Your Experiments.
1. Make it Different
The whole point in A/B testing is to see if there is different content that will perform better for your audience on Amazon. If the content is too similar, there may not be a clear winner in the experiment. Here are a few ideas for how you can switch it up:
- Shorten your product title length
- Include your Brand name in the title
- Add colorful or creative product imagery or refresh existing imagery
- Test lifestyle imagery against typical product imagery
- Use comparison charts in A+ content
2. Let the Experiment Run for Longer
Don’t end an experiment early just because the results seem to be swaying to one version. Let the experiment run for the entire duration of testing to have confidence in the results. The best way to prevent shortening the experiment is to let it run without checking the results often or at all.
Your results will automatically show when they are processed and available.
3. Use the Exact ASINs for Each Test
The Manage Your Experiments on Amazon testing should not be used to compare different ASINs. When testing, be sure that each version of the test is applied to the same ASINs.
Further Reading: Understanding Parent-Child ASINs and Variations on Amazon
4. Run A/B Testing Often
Consider creating a variety of strategies for different ASINs as well as trying to test during different seasons. The more you test, the more you will understand your audience.
Further Reading: The Amazon Consumer Behavior Report
Manage Your Experiments is an easy way to do split testing in Amazon, taking the guesswork out of optimizing your ASIN listings.
This feature isn’t the only way that you can polish your listings on Amazon. Feedvisor offers a high-performing technology for Brands and Sellers looking to gain a holistic view of their business performance to gain actionable insights and KPIs in one customizable dashboard.